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In this episode, we speak with Osibo Imhoitsike, Executive Director TBWA Nigeria about the need to adapt in these times. Osibo walks us through his early days in Kenya and the formal experience and training he gained working for a multinational before he moved to Nigeria to join TBWA.

The conversation also looked at the current state of work and the need for empathetic leadership and dynamism in business models. Osibo and Tosin further examine the impact of the pandemic and highlight some of the positives that have come out of it all.

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In this episode our host, Tosin Lanipekun speaks to Thabang Skwambane, Managing Director FCB Joburg about his background in finance and his initial foray into entrepreneurship. Thabang walks us through his journey into advertising and the lessons he has learnt over the years which have impacted his view on leadership and purpose. This episode also covers the new reality that we all find ourselves in; the need for adaptive leadership, creativity and empathy in how we combat the current crisis.

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A Consumer Centric Approach

In this episode, we have a conversation with Lampe Omoeyele, CEO of Nitro121. Prior to launching his marketing agency, Lampe held senior roles at a number global brands in companies like GlaxoSmithKline and Cadbury. Lampe walks us through his journey into marketing and advertising from an initial start in medicine and the sciences. The conversation also spans his growth in the industry and the various learnings he was able to pick up over the years. One highlight from this session is the anecdotal story Lampe shares about his time in Kenya, which exemplifies the importance of context and nuance in connecting with consumers. As a former brand manager and now CEO of a marketing agency, Lampe also speaks about “the agency of the future” and how the industry can begin to foster the next generation of talent.

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A Fresh Take on Regional Advertising

In this insightful episode, Dawn Rowlands, Dentsu’s CEO for Sub Saharan Africa speaks to our host, Tosin Lanipekun about the current dynamics of the African advertising landscape. Dawn makes a case for brands to refocus on Brand Purpose and highlights the need for the industry to come together to showcase the rich plethora of cultures across the continent in its storytelling and creative expression. She advocates for a more deliberate and quantifiable approach to racial and gender representation within brands and agencies as a pathway to lasting transformation.

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An Afropolitan’s Viewpoint on Advertising

In this episode, Mathe Okaba walks us through her illustrious career, starting from her early
days at Herdbuoys McCann Erickson; the first black-owned Advertising Agency in South Africa, to her stint in the US and her current role as CEO of the ACA, South Africa’s Association for Communication and Advertising. The nuanced conversation between Mathe and Tosin provides a historical window into the complex experience of a Black South African within the advertising industry going back a couple of decades, contrasting that with the status quo and looking ahead towards the future. The discussion also explores the meaning of the term ‘Afropolitan’ and how we can begin to foster synergies across different regions, ensuring that agencies strive for proper representation and local resonance.

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The Future of eSports, post the Global Pandemic

In this episode, our host speaks to Bukola Akingbade (Founder/CEO Kucheza Gaming) about her background in Advertising and her current career in Gaming and eSports which led to her new company KUCHEZA. They also speak about Africa’s dynamic gaming and eSports industry and its potential impact on the education and learning industry. The discussion also examines the ramifications of the current pandemic on eSports globally and on the continent.

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Advertising, Post Coronavirus

In this episode, Tosin Lanipekun (Executive Director, AWAfrica) speaks to Mr Lolu Akinwunmi (CEO, Prima Garnet Africa) about his background, his entrance and journey in the Advertising Industry. They also speak about the various caps he wears in his organisation and in the industry, including his previous role as the President of APCON (Advertising Practitioners Council of Nigeria). The discussion also covers the current industry status in light of COVID-19 and answered some key questions such as; What lies ahead in the next 12 months to 3 years? and How can the industry reimagine itself post-COVID-19?

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In this introductory episode our host, Tosin Lanipekun (Executive Director, AWAfrica) speaks to Tunji Adeyinka (Global CEO, Republicom) about; Advertising Week Africa, the idea behind this podcast, the elephant in the room that is Covid-19 and what the future looks like for Advertising in Africa.

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