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Episode 5 with Dawn Rowlands

A Fresh Take on Regional Advertising

In this insightful episode, Dawn Rowlands, Dentsu’s CEO for Sub Saharan Africa speaks to our host, Tosin Lanipekun about the current dynamics of the African advertising landscape. Dawn makes a case for brands to refocus on Brand Purpose and highlights the need for the industry to come together to showcase the rich plethora of cultures across the continent in its storytelling and creative expression. She advocates for a more deliberate and quantifiable approach to racial and gender representation within brands and agencies as a pathway to lasting transformation.

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Episode 4 with Mathe Okaba

An Afropolitan’s Viewpoint on Advertising

In this episode, Mathe Okaba walks us through her illustrious career, starting from her early
days at Herdbuoys McCann Erickson; the first black-owned Advertising Agency in South Africa, to her stint in the US and her current role as CEO of the ACA, South Africa’s Association for Communication and Advertising. The nuanced conversation between Mathe and Tosin provides a historical window into the complex experience of a Black South African within the advertising industry going back a couple of decades, contrasting that with the status quo and looking ahead towards the future. The discussion also explores the meaning of the term ‘Afropolitan’ and how we can begin to foster synergies across different regions, ensuring that agencies strive for proper representation and local resonance.

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Episode 3 with Bukola Akingbade

The Future of eSports, post the Global Pandemic

In this episode, our host speaks to Bukola Akingbade (Founder/CEO Kucheza Gaming) about her background in Advertising and her current career in Gaming and eSports which led to her new company KUCHEZA. They also speak about Africa’s dynamic gaming and eSports industry and its potential impact on the education and learning industry. The discussion also examines the ramifications of the current pandemic on eSports globally and on the continent.

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Episode 2 with Mr Akinwunmi

Advertising, Post Coronavirus

In this episode, Tosin Lanipekun (Executive Director, AWAfrica) speaks to Mr Lolu Akinwunmi (CEO, Prima Garnet Africa) about his background, his entrance and journey in the Advertising Industry. They also speak about the various caps he wears in his organisation and in the industry, including his previous role as the President of APCON (Advertising Practitioners Council of Nigeria). The discussion also covers the current industry status in light of COVID-19 and answered some key questions such as; What lies ahead in the next 12 months to 3 years? and How can the industry reimagine itself post-COVID-19?

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